Mi home ESL project

Mi home

Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. The company’s products are present in more than 100 countries and regions around the world.
Mi Home is a direct customer service center established by Xiaomi, covering smart phones, smart homes, smart travel and other fields, which also is a place of communication for Xiaomi fans.

Background

“Just for fans” is Xiaomi’s belief. How to improve customer experience becomes the most concerned problem of Xiaomi. Xiaomi has online stores and physical shops. It is a challenge to ensure that prices are the same online and on the shelves of physical shops.
Besides, there are many product categories under Xiaomi, the staff would spend many hours changing the prices and making sure they are correct and that there are no discrepancies.

Results

Mi home installed  electronic shelf labels to make the prices consistent online and in the brick and mortar stores world-wide.
1.Management efficiency
Real-time accurate price update online and offline for dealing with frequent promotions.
2.Brand image
Enhancing Mi home display management and upgrading overall image, improve brand competitiveness.
3.Unified management
Unified managment world-wide among thousands of Mi home , easy and efficient.